THE WORK · DIRECT TO CONSUMER HEALTH
Launch faster. Reach more qualified patients. Scale what works.
TROJE turns direct to consumer health strategy into programs people can move through, from first interest to treatment or trial.
HOW THE WORK MOVES
Decide. Build. Scale.
Decide
Define the outcome and business case. Choose what to build, buy, or partner. Leave with a decision, owners, and milestones.
Build
Create the front door and pathway. Activate partners, prepare the market, and connect the measures. Leave with a working model.
Scale
Lead the program, manage partners and data, and train the team. Leave with a repeatable playbook and clear ownership.
Principal led. Bench enabled. Client integrated. A TROJE principal stays accountable. Senior specialists join when needed. Your team owns what remains.
GLOBAL TO LOCAL
One global core. Adapted by market. Delivered locally.
Share
Strategy, evidence, data, and standards.
Adapt
Regulation, reimbursement, language, culture, and partners.
Deliver
Through local health systems, clinicians, pharmacies, digital channels, and communities.
Build once. Adapt faster. Learn everywhere.
FROM CHOICE TO CONTINUITY
Find. Start. Stay. Learn.
The full pathway matters: make the right option visible, remove access barriers, support continuity, and learn from the experience.
Find
Reach the people most likely to benefit.
Start
Turn intent into treatment or trial participation.
Stay
Support people, families, and care teams.
Learn
Use real experience to improve the pathway.
WHERE TROJE WORKS
One strategy. Built for the buyer in front of us.
Biopharma commercial and access
Launch strategy, market access, channel design, community activation, and patient pathways that convert interest into action.
R&D and clinical research
Research strategy, trial planning, site and partner oversight, recruitment pathways, and trial readiness.
Clinical programs, pharmacy, and health systems
Whole person care, care coordination, pain and opioid safety, substance use disorders, mental health, and high risk pharmacotherapy.
Health technology and investors
Clinical and commercial diligence, operating models, implementation planning, and evidence that supports adoption.
EXPERIENCE BEHIND TROJE
Built at national scale. Adapted across markets.
National infrastructure. Built a clinical research platform for a 5,000+ store enterprise.
Referral performance. Launched 20+ studies in year one and delivered referrals at three times the benchmark.
Enterprise execution. Reduced an implementation timeline from 18 months to 3.
Designed and deployed across countries, markets, segments, and therapeutic areas, connecting commercialization with clinical trial infrastructure.
GOVERNMENT & PUBLIC SECTOR
Health strategy and clinical research execution for public sector missions.
TROJE helps government agencies, public institutions, and prime contractors turn complex health priorities into executable programs through principal led strategy, specialized expertise, and hands on implementation support.
Explore government capabilities →START HERE
What are you trying to launch, fix, or scale?
Tell us the goal, the deadline, and where the work is stuck. We will tell you quickly whether TROJE can help.
Oncology · Rare and orphan · Cardiometabolic · Immunology · Neuroscience · HIV